Three buttons,infinite truth
The ritual ofunderstanding
The Question
Every customer interaction contains a feeling waiting to be captured. We ask one simple question at the perfect moment.
Understanding thegeometry of feeling
good
Philosophy
The circle represents completeness, harmony, and positive energy. When something feels good, the human heart knows it instantly. No explanation needed.
When People Feel This
Psychology
Positive emotions create approach behaviors. They signal safety, satisfaction, and the desire to repeat the experience.
neutral
Philosophy
The square represents stability and balance. The space between love and hate. Neutral is not nothing—it's the most honest emotion. It says "I'm here, I'm present, but unmoved."
When People Feel This
Psychology
Neutral emotions reveal opportunities. They show where experiences can be elevated from ordinary to extraordinary.
bad
Philosophy
The triangle represents tension and alertness. Pain demands attention. When something feels bad, it cuts through all noise. It's the most important signal in business.
When People Feel This
Psychology
Negative emotions create powerful memories. They signal danger, dissatisfaction, and the need for immediate change.
Why three buttonscapture infinite truth
Cognitive Load Theory
The human brain can only process 7±2 items at once. Three choices eliminate decision paralysis while capturing the full spectrum of human experience.
Universal Emotional States
Positive, neutral, and negative emotions are recognized across all cultures. These aren't arbitrary categories—they're fundamental to human experience.
Immediate Response
Emotions are immediate. The longer you make someone think about how they feel, the more they rationalize away their true response.
Pattern Recognition
Simple inputs create complex patterns. Three data points repeated across interactions reveal deep insights about experience and satisfaction.
We honor everyfeeling shared
No Manipulation
We don't use dark patterns or psychological tricks. We ask one honest question and respect whatever answer you give.
Privacy First
Your feelings are yours. We collect only what's necessary and never sell or share personal emotional data.
No Spam
One question, one response. We don't follow up with surveys about the survey or ask you to rate your rating experience.
Actionable Insights
Every emotion you share becomes wisdom that helps businesses serve humans better. Your feelings create positive change.