The Crisis
Our problemwith surveys
We've spent years watching businesses torture their customers with broken feedback systems.This is our artistic rebellion.
Traditional Survey Chaos
47 questions • 12 minutes • 5% completion
The ugly truth aboutcustomer surveys
Every day, millions of customers are subjected to poorly designed surveys that disrespect their time, insult their intelligence, and damage brand relationships.
88%
Abandon surveys
Before providing useful feedback
8.7min
Average length
When advertised as "2 minutes"
73%
Feel frustrated
Associate negative emotions with brand
12%
Completion rate
Industry average across all surveys
Real surveys we'veencountered in the wild
These aren't exaggerations. These are actual surveys that real businesses send to real customers every single day.
The 47-Question Monster
A real restaurant survey we encountered
92% abandon by question 5
Q1
Rate your overall satisfaction (1-10)
Q2
How likely are you to recommend us? (0-10)
Q3
Please rate the following aspects: Food Quality, Service Speed, Cleanliness, Atmosphere, Value...
Q4
On a scale of Extremely Dissatisfied to Extremely Satisfied, how would you rate...
Q5
Which of the following best describes your dining frequency?
Q6
Please select all amenities that influenced your visit today:
Q7
How did you hear about our restaurant? (Check all that apply)
Q8
What is your age range? What is your income level? What is your education level?
Q9
Would you like to provide additional comments in the box below?
Q10
May we contact you for future research? Please provide your phone number...
And this is just the beginning. Most of these surveys continue for 20+ more questions.
The emotional damagewe're inflicting
Every broken survey doesn't just fail to collect data—it actively harms the relationship between business and customer.
Frustration
Customers feel their time is being disrespected
Result: They associate negative feelings with your brand
Confusion
Complex language and scales create uncertainty
Result: They give random answers just to finish
Guilt
They want to help but can't complete the survey
Result: They avoid future engagement opportunities
Resentment
They feel manipulated by fake 'quick 2-minute' claims
Result: They lose trust in your communication
We believe there'sa better way
What if customer feelback could be beautiful? What if it honored human intelligence? What if it actually worked?
The Broken Way
47 confusing questions
Corporate jargon language
12-minute time commitment
5% completion rate
Frustrated customers
Useless random data
The Geometric Way
How was your experience?
goodneutralbad
3 seconds • 78% completion • Happy customers
Join our rebellionagainst broken surveys
Help us prove that when feelback becomes art, everyone wins. Customers feel respected. Businesses get real insights.
Beautiful design • Honest insights • Respected customers